Elite Lawyer

How Can Ratings and Award Programs Benefit Law Firms?

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Statistics show that in 2019, there were more than 1.3 million attorneys in the United States. It may be difficult to distinguish between firms when they provide legal counsel for the same practice areas. Some people may think that award programs and ratings for attorneys are simply based on a popularity contest. However, potential clients may want to know if a certain law firm has more awards than another firm that practices in the same area. In many cases, this can make or break a client's decision as to whom he or she wants to hire to represent him or her in a legal matter. For instance, being recognized as an Elite Lawyer can greatly benefit an attorney's law practice.

Advantages to Being Recognized By One's Peers

Credibility can be a very persuasive tool in any line of work. If someone goes to see a doctor or dentist for the first time, seeing framed degrees or certificates on the wall can put a nervous patient instantly at ease. Likewise, when a person needs legal advice, he or she will be looking for the most qualified law firm.

The Elite Lawyer award recognizes exceptional attorneys across the United States in various practice areas. Elite Lawyer has a multi-tiered selection process, beginning with peer nominations. This is followed by a review and evaluation process based on each attorney's professional achievements, reputation, commitment to community, and legal competence.

Industry awards can build instant trust with prospective clients or customers. When a person is looking for a lawyer, one of the first things he or she sees when searching online may be a designation such as “Elite Lawyer” or “Super Lawyer.” This badge of honor may help a potential client trust an attorney to represent them, whether this means clearing one's name of criminal charges, pursuing damages in a personal injury case, assisting with family law matters, or providing legal help with a wide variety of other cases.

The Importance of an Online Presence

A high rating or recognition is ideal for marketing purposes. With the prevalence of the Internet today, most companies in all types of industries have websites. This is often how people find a business, by performing a simple Google search online. A law firm's website will typically have information on their specific practice areas, attorney bios or profiles, testimonials, contact forms, and more.

A law firm can enhance their online presence by also creating Facebook, Instagram, or Twitter accounts. For example, a law firm can publicize their awards by posting them online in a wide variety of mediums. Displaying printed certificates can also be a useful public relations tool. Some other ways of showcasing special recognitions include:

  • Website
  • Social media
  • Press releases
  • Plaques and/or trophies
  • Law directories
  • Contact Elite Lawyer Today

Attorney ratings and award programs are important ways to recognize lawyers who are doing outstanding work in the field of law. Referrals from peers in the same practice area can go a long way in recommending a certain firm to potential clients. A distinguished award can help an attorney stand out from the crowd. To learn more about how to become an Elite Lawyer or to nominate an attorney for the Elite Lawyer award, please contact us or call 833-403-5483 today.


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