Elite Lawyer

Will an Older Website Make it Harder for a Law Firm to Be Found Online?

on in Uncategorized

Law Firm Marketing

While most attorneys and law firms maintain an online presence, it can be easy for a firm to neglect its website. Lawyers often have more important things on their minds, and as they work to provide representation for clients and meet their needs, they may not update their website for multiple weeks, months, or even years. While this may not seem like it would be an especially important issue, a stale, out-of-date website can actually harm a firm's search engine optimization (SEO), making it less likely to be found by people who are searching for legal services.

The Importance of Maintaining a High-Quality Website

Technology is always changing, and a website that may have been sleek and modern when it was originally launched can seem outdated and hard to use after just a few years. There are numerous benefits to keeping a site updated, including:

  • Security - The potential release of people's private information is one of the most significant concerns affecting companies with an online presence. By ensuring that their websites are up to date, attorneys can avoid the possibility that information clients or potential clients have submitted through online contact forms will be kept secure. They can also protect against hackers who may attempt to access a site in order to make changes or upload malware. Strong security, including the use of HTTPS, can not only prevent potential data breaches or illegal access, but it can provide SEO benefits as well, since search engines are more likely to display secure websites in search results.

  • Usability - As most people search for information using mobile devices, it has become increasingly important to ensure that websites are optimized for use on these smaller screens. While an older website may have looked fine on a desktop computer, it may be difficult to navigate and interact with when accessed through a smartphone or tablet. Updating your website regularly can help you stay ahead of changes in the ways people may access and use your site. It is also important to make sure your site meets accessibility standards so that it can be used by people with disabilities. These factors are another important component of SEO, and your search rankings may be affected by how easy or difficult it is for people to navigate through your site and find the information they are looking for.

  • Up-to-date discussion of legal issues - As an attorney, you know that laws change regularly, and new legal developments that may affect your clients often arise. You will want to make sure the content on your website reflects these changes and provides people with the most up-to-date information. In addition to regularly reviewing content pages on your website that discuss your firm's practice areas and ensuring that legal information is correct, you can also publish blogs on an ongoing basis. Blogs are a great way to demonstrate your knowledge of the legal issues that your clients are looking to address and discuss news stories that may affect your areas of practice. They can also provide significant SEO benefits by demonstrating to search engines that your site has a wealth of information on topics that people are likely to search for.

Contact Elite Lawyer for Help With Law Firm Marketing

 

At Elite Lawyer, we help attorneys market themselves and demonstrate that they can provide the high-quality legal services people are looking for. Inclusion in the Elite Lawyer directory demonstrates that an attorney has the skills and experience to meet clients' needs, and attorneys who have received the Elite Lawyer award can display a badge on their websites or other marketing materials. To learn more about Elite Lawyer, contact us at [[phone]].

Featured Attorneys

Darlina C. Crowder

Darlina C. Crowder

Collin County Criminal Attorney

The Crowder Law Firm, P.C.

7950 Legacy Drive, Suite 360
Plano, TX 75024
Phone: 214-303-9600
Allen N. Schwartz

Allen N. Schwartz

Orland Park Personal Injury Lawyer

Kralovec, Jambois & Schwartz

60 W. Randolph St., 4th Floor
Chicago, IL 60601
Phone: 312-782-2525
Tricia Goostree

Tricia Goostree

Tricia D. Goostree | Kane County Family Law Attorney | Goostree Law Group

Goostree Law Group

555 S. Randall Road, Suite 200
St. Charles, IL 60174
Phone: 630-584-4800
Todd A. Bresney

Todd A. Bresney

Springfield, IL Lawyer

Kanoski Bresney

2730 South MacArthur Blvd.
Springfield, IL 62704
Phone: 217-523-7742
  • U.S. Bankruptcy Lawyer Directory
  • Illinois Child Support Calculator
  • Dads Divorce Law
  • Elite Lawyer
  • Illinois Best Legal Websites
  • OVC Chatbox
  • OVC Photography
Back to Top