Why Attorneys Need to Be Careful About Fake Online Reviews

In today's digital age, online reviews have become a crucial part of the decision-making process many people use when purchasing products or seeking out professional services. For attorneys, positive reviews can be crucial, helping them build trust and attract new clients, while also making them more likely to show up in online search results for people who are looking for help with legal issues. Because of these benefits, some attorneys or other professional service providers may be tempted to enhance their online reputation by soliciting or posting fake reviews.

This unethical practice not only undermines the integrity of the legal profession, but it also exposes attorneys to significant penalties. As concerns about fake reviews become more widespread, a great deal of attention is being paid to this issue, and some government agencies and officials have even begun to regulate these practices and impose fines or other penalties. By understanding the dangers of fake reviews, attorneys can avoid these issues and maintain good ethical standards.

Government Officials Address Fake Reviews

The issue of falsified online reviews has been addressed recently at both the state and federal levels. In New York, an orthopedic doctor was found to have manipulated online reviews for his practice, including suppressing negative reviews and adding fake reviews to sites such as Google, Yelp, ZocDoc, and the Better Business Bureau. The New York Attorney General investigated the case, and after finding that the doctor engaged in these fraudulent practices, he was fined $100,000.

The Federal Trade Commission (FTC) is also looking to take action to address this issue by putting new rules in place that will prohibit fraudulent practices involving online reviews. It has proposed a rule that will prevent businesses from obtaining falsified reviews or testimonials, buying positive reviews for themselves or negative reviews for competitors, publishing reviews from insiders such as a company’s employees or managers, or suppressing negative reviews through tactics such as intimidation, threats of legal action, or false accusations. Businesses that violate these rules may face fines or other civil penalties.

Possible Penalties for Attorneys Who Post Fake Reviews

Lawyers or law firms that attempt to manipulate search results or boost their reputations through falsified reviews may face serious penalties if these practices are exposed. The potential penalties may include:

• Fines and legal action: As described above, state officials may investigate law firms that are suspected of engaging in fraudulent practices, and fines or other legal penalties may be issued. If the FTC puts its new rule in place, it may also impose fines against businesses that are found to post fake reviews.

• Civil lawsuits: When the falsification of reviews affects others, an attorney could potentially face legal action. For example, if a lawyer posted negative reviews about someone else and damaged their reputation, that person could file a lawsuit seeking to recover compensation for the harm they have suffered.

• Disciplinary action: Attorneys who engage in fake review schemes may face discipline from state bar associations. Violations of ethics could lead to penalties ranging from temporary suspension of a law license to permanent disbarment.

• Negative reputation: The discovery of a lawyer's use of fake reviews can permanently damage their reputation and credibility within the legal community and among potential clients.

Elite Lawyer Can Assist With Reputation Management

At Elite Lawyer, we work to help attorneys promote themselves and demonstrate that they can provide the quality legal services that clients are looking for. The Elite Lawyer directory includes reviews from clients, as well as other ways that attorneys can show that they have the skills and experience needed to meet people’s legal needs. If you have questions about how to nominate an attorney for the Elite Lawyer award or how Elite Lawyer can help you promote your law firm, please contact us at 630-635-8000.