Five Basic Things Every Attorney Website Should Have

A well-designed website is essential for any attorney looking to build their online presence and attract new clients. Your website is often the first interaction potential clients will have with your law firm, so it is important to make a strong impression. To stand out in a competitive field, your site needs to include certain key elements that showcase your credibility, reputation, and ability to help people with their legal needs. Below, Elite Lawyer outlines five basic things every attorney website should have to be effective.

Attorney Profile

Your attorney profile is one of the most important pages on your website. This section should provide potential clients with insight into your background, qualifications, and professional experience. An engaging profile helps build trust and sets the tone for how clients perceive your law firm. Be sure to include:

• Your educational background and bar admissions.

• Career milestones.

• A summary of your philosophy or approach to helping clients.

Adding a professional headshot and a brief personal touch, such as a hobby or interest, can make you more relatable to potential clients.

Practice Areas

Potential clients need to quickly understand what types of cases you handle. A clear and concise "Practice Areas" section ensures that visitors to your site know whether you can help them with their legal matters. Create individual pages or sections for each practice area to provide more detail about your services. For example, if you focus on personal injury, you might include pages dedicated to car accidents, slip and falls, and medical malpractice. Use plain language to explain legal concepts, and let visitors know how you approach different types of cases.

Awards and Memberships

Awards, honors, and professional memberships demonstrate your credibility and commitment to excellence. Include any relevant accolades, such as recognition from legal associations, certifications, or rankings from well-established, respected organizations. 

Elite Lawyer is one such award. Dedicated to giving prospective clients access to highly respected and highly-rated attorneys, Elite Lawyer shows your competence and experience with a timeless, easily recognizable badge right on your attorney profile. 

Case Results

While no attorney can guarantee specific outcomes, showcasing notable case results gives potential clients an idea of what you have accomplished for others. Highlight successful verdicts, favorable settlements, or other outcomes in a way that protects client confidentiality. This section can build confidence in your abilities and show that you are prepared to work hard to achieve the best possible results for your clients.

Contact Page

Your contact page is the final step in converting website visitors into clients. This section should make it easy for potential clients to reach you and include:

• A contact form to collect inquiries.

• Your law firm’s phone number, email address, and office address.

• A map or link to your location for convenience.

You may also want to include office hours and a brief statement encouraging visitors to contact your firm for a consultation.

Contact Elite Lawyer

Along with an Elite Lawyer Award and a great marketing strategy, a functional, visually appealing website can make you stand out to potential clients. For attorneys looking to enhance their professional image, contact Elite Lawyer at 833-403-5483 to learn how we can help boost your online presence.