Do Potential Clients Really Look at Attorney Awards? 

When searching for an attorney, potential clients often have little more than websites, reviews, and personal referrals to guide their decision. Among these factors, attorney awards and accolades frequently appear on law firm websites and marketing materials. 

But how much weight do potential clients actually give to these honors? Do awards really influence their choice of legal representation? Elite Lawyer, one of the most prestigious attorney awards available, answers this important question for you. 

Do Awards Make Attorneys More Appealing to Prospective Clients? 

Attorney awards can be a powerful tool for building trust and credibility with potential clients. According to one 2019 survey, 75 percent of legal consumers said online research significantly influenced their decision to hire an attorney. Awards prominently displayed on a firm’s website, social media, or office can act as a visual representation of the attorney’s accomplishments, skills, and reputation.

Potential clients may not fully understand the legal nuances of their case, but awards often serve as a shortcut for assessing the attorney’s qualifications. Clients see awards as validation from reputable third-party organizations, which can help reduce their uncertainty about choosing the right lawyer.

Do Awards Create a Competitive Advantage?

In competitive markets, attorney awards can make a difference in standing out from the crowd. For instance, a 2022 study found that the majority of clients prioritize trustworthiness and competence when selecting legal representation. Displaying awards like "Top 40 Under 40" or "Best Lawyer in Your Region" can bolster a firm’s image as both competent and trustworthy, giving clients added confidence in their decision.

Additionally, awards can be particularly influential when potential clients are comparing multiple attorneys. A client who sees one attorney with multiple accolades versus another with none might perceive the awarded attorney as more experienced or capable, even if both lawyers are equally skilled.

Which Awards Matter Most?

Not all awards carry the same weight in the eyes of potential clients. While industry-specific honors, such as peer-reviewed rankings or bar association accolades, are highly respected within the legal community, potential clients may not recognize or understand their significance. Instead, they are often drawn to awards with clear, client-facing labels, such as "Client’s Choice" or "Best Divorce Attorney."

Elite Lawyer stands out among attorney accolades with its clear, distinctive appearance and elevated acceptance standards. Elite Lawyers can use the Elite Lawyer logo on their website, receive a plaque or a trophy showcasing their status, and are included in the Elite Lawyer directory of outstanding legal professionals. We also offer other useful products, including press releases, customized recognition videos, and presentation folders. 

Submit Your Name for an Elite Lawyer Award Today

The short answer is yes — potential clients do notice attorney awards, and they often use them as one of several factors in deciding who to hire. However, awards alone are not enough to seal the deal. By combining accolades with strong client reviews, informative content, and excellent service, attorneys can build a reputation that stands out and earns trust. 
For attorneys, displaying awards effectively is about more than showing off — it is about giving clients the confidence to trust that their case is in good hands. Contact Elite Lawyer today at [[phone]] to learn more.