The internet offers nearly endless opportunities for attorneys and law firms to connect with potential clients. A comprehensive digital marketing strategy can ensure that a lawyer will be able to reach people through multiple channels, including via a law firm’s website, on social media, through email newsletters, and by appearing in search results. Video content is an increasingly effective way of connecting with people, and attorneys can use videos in a variety of ways to demonstrate the value they can provide to their clients.

Types of Video Content That Can Benefit a Digital Marketing Strategy

In many cases, people looking for information online will prefer to watch videos rather than read text. Attorneys can take advantage of these preferences by creating videos that answer clients’ questions and provide information about legal issues. Content may take the form of “explainer” videos in which a lawyer discusses different aspects of the law or answers frequently asked questions. Animation may also be used to make these videos more engaging and provide a better understanding of the issues being discussed.

Videos may be posted on a law firm’s YouTube channel. Because YouTube is owned by Google, these videos are likely to show up in search results for people who are looking for information about legal issues. A video’s title and description can include links back to a law firm’s website, providing additional search engine optimization (SEO) benefits and increasing website traffic. 

When videos are embedded on a website, this will encourage visitors to remain on the site and learn more about the firm, and they may be encouraged to reach out to an attorney by filling out an online contact form, making a phone call, or using click-to-chat tools. Videos may also be shared on social media, allowing for additional engagement with potential clients as they leave comments or share videos with others. An attorney may also post videos directly on social media apps such as TikTok, and this can demonstrate their knowledge of the law and their ability to provide quality legal services for clients.

Videos can also be a good way to highlight awards that an attorney has received. Elite Lawyer provides customized videos to attorneys who have been recognized with the Elite Lawyer award and included in our directory. These videos can be posted on a firm’s website and shared on social media, encouraging potential clients to reach out to an attorney for legal help.

Learn More About Our Elite Lawyer Products

At Elite Lawyer, we provide attorneys with a wide variety of tools they can use to promote themselves and connect with clients. If you have any questions about how you can be recognized as an Elite Lawyer, or if you are looking to build a successful digital marketing strategy for your firm, please contact us at 833-403-5483.

For most attorneys who provide legal services to members of the general public, it is important to demonstrate that they have the knowledge and experience needed to address people’s issues and concerns. Even though many lawyers rely on word of mouth, referrals, and ongoing relationships with existing clients, they may also need to find ways to reach out to those who need the services they provide and show that they are the right choice to meet specific legal needs. Fortunately, in today’s connected world, attorneys have more opportunities than ever to connect with people who are looking for legal services.

Connecting With Clients Online

Lawyers have a variety of digital tools they can use to promote themselves and encourage people to reach out to them, including:

• Website contact forms - A law firm’s website can provide potential clients with a wealth of information about the laws that affect them, the issues they may need to address, and how an attorney can help meet their needs. By making it easy for people to submit their contact information and request a consultation, a lawyer can encourage people to reach out to them after learning about their firm.

• Click-to-chat - Websites may provide potential clients with the ability to chat with a live person to get answers to their questions, ensure that an attorney can address their needs, and arrange a consultation to discuss their legal issues.

• Social media - Websites and apps such as Facebook, Twitter, Instagram, and TikTok allow an attorney to interact directly with people who have legal questions or need to address specific issues. By demonstrating their knowledge of the law, a lawyer can encourage people to contact them to get legal help.

• Online advertising - There are multiple options for purchasing ads that will be shown to people who are searching for specific legal services. Pay-per-click ads can be especially helpful for connecting with clients, and many of these ads offer the ability for people to directly call a law firm or send messages to an attorney.

• Attorney directories - Websites such as Elite Lawyer recognize attorneys who have the experience needed to meet clients’ needs. Inclusion in the Elite Lawyer directory is a sign that a lawyer has demonstrated excellence and can provide high-quality legal services. People who are searching for legal help can find information about the services an attorney can provide, and directories offer information about how a person can contact a law firm to get legal help.

Learn More About the Elite Lawyer Directory

At Elite Lawyer, we work to help attorneys demonstrate the value of their legal services, and we provide tools to help them connect with clients through multiple different channels. If you want to know more about the benefits you can receive as an attorney through the Elite Lawyer directory, please contact us. If you are interested in becoming an Elite Lawyer, you can learn more about our selection process, or you can nominate a colleague for the Elite Lawyer award.

In the 21st century, most businesses have websites, and one of the primary ways they connect with their customers is by making sure they can be found when people are performing online searches. For law firms, a well-designed website can be crucial. A website can not only help those who are looking for legal help find a qualified attorney, but it can also demonstrate a firm’s values and show why it is the right choice to meet people’s needs. There are a number of features that may be included in a site, and ideally, these features should be focused on encouraging potential clients to contact the firm for legal help. These include:

High-Quality Content

In many cases, people who are searching for an attorney may be unsure about the specific legal issues that they will need to address or how a lawyer can help in their situation. When a website includes detailed information about a firm’s practice areas, it will be more likely to show up in search results when people are looking for information about these issues. Content should be well-written and informative, and it should also follow the best practices for search engine optimization (SEO) to make sure it will be displayed when people are performing online searches in the geographical area the firm serves.

To ensure that a firm remains relevant and continues to provide up-to-date information for potential clients, a website may include a blog. Publishing regular blog posts is a great way to build informative content that targets specific searches or types of clients. Blogs can also discuss news stories or changes to the laws, demonstrating that a firm’s attorneys stay on top of the issues that may affect their clients.

Demonstration of Qualifications

A website can include bio pages that detail an attorney’s experience, describe their approach to different types of cases, demonstrate their involvement in the community, and list their qualifications. Well-designed bios can be visually appealing, and they may include badges or other information about awards an attorney has received, such as the Elite Lawyer award. In addition to providing information about individual attorneys, a website can also include other information about the benefits a firm can provide, including testimonials from previous clients and successful case results.

Methods of Contacting a Firm

Since the purpose of a website is to allow a firm to connect with potential clients, it will be important to make sure the site lets people know how they can contact an attorney. Every page on a site should include a “call to action” that encourages people to contact the firm. In addition to providing online contact forms, a firm’s phone number should be prominently displayed, and those who are using mobile devices should be able to make calls easily. A site can also include click-to-chat functionality that allows people to directly communicate with a live person, describe their legal issues, and determine whether the firm can provide the assistance they need. 

Get Help With Your Law Firm’s Website

At Elite Lawyer, we recognize attorneys who have a high level of achievement and who can provide quality legal services to clients. We also help attorneys and law firms create high-quality websites that use up-to-date SEO techniques and provide them with the ability to connect with people who are searching for legal help. To learn about our website design services, contact us today or call [[phone]].

Sources:

https://www.ovclawyermarketing.com/legal-web-marketing-blog/why-a-website-is-a-key-part-of-any-business-s-online-marketing-strategy

https://www.mtu.edu/umc/services/websites/seo/

In the 21st century, attorneys and law firms have a multitude of different options for promoting themselves and connecting with potential clients. Because so many people use online search engines to find information about legal issues and identify attorneys who can help them, it is crucial for lawyers to make sure they show up in online searches and demonstrate the value they can provide to their clients. Attorney directories such as Elite Lawyer can be a great way of doing so, and inclusion in the right directories will demonstrate that an attorney has the skills and experience to meet their clients’ legal needs. However, there are many different online directories or websites that recognize attorneys with awards, and lawyers may be concerned about whether these services are legitimate.

Legit Attorney Directories Vs. Vanity Awards

There are a large number of organizations and websites that claim to recognize attorneys who are among the best in a certain field or geographical region. These sites will often state that only a small percentage of attorneys are recognized or that they have a screening process that ensures that only the “best” lawyers are selected. However, many of these services primarily exist to sell awards or directory listings without verifying that attorneys are qualified. Some law firms or other organizations have even successfully nominated their pets for awards or inclusion in these directories.

So, how can an attorney determine whether an award or directory is legitimate or is just trying to sell them a fancy plaque or trophy? Here are a few indicators that an online attorney directory can provide benefits to both lawyers and their clients:

• The organization uses a rigorous screening and selection process - While most awards and directories claim that they review an attorney’s record, many only perform a cursory inspection to make sure a person has not received public reprimands. They may also allow a person to nominate themselves for an award rather than requiring peer nominations. A legitimate directory will use a rigorous selection process to ensure that only qualified attorneys are listed, and this process may review multiple factors, such as a lawyer’s amount of experience, their verdicts and settlements, articles they have published or CLE programs they have participated in, and their overall reputation.

• The directory offers tools attorneys can use to promote themselves and their practice - If a directory simply lists a person’s name and provides them with a badge to place on their website, this may be a sign that it is not legitimate. Reputable directories will provide attorneys with services to help them connect with clients, such as bio pages that detail their experience and accomplishments, custom videos that can be posted on a website or shared on social media, reviews from clients, press releases, and other tools that can be used to improve search engine optimization (SEO).

• The website provides potential clients with helpful, easily accessible information - If an organization’s site includes only the most basic information about attorneys and their areas of practice, it may be nothing more than an attempt to build links and influence SEO. If a directory site includes information that is helpful for clients seeking information about legal issues, such as attorney blogs, this is a sign that it is legitimately working to help connect people with lawyers who can meet their needs.

• The organization is dedicated to furthering the interests of the legal community - If a directory does not only provide listings for lawyers who meet certain standards, but also works to provide other types of services to people, this is likely a sign that it is not just a marketing program, but an organization that is dedicated to promoting the community as a whole. For example, Elite Lawyer provides scholarships to college students who are dedicated to making positive changes in people’s lives.

Learn More About Elite Lawyer

If you want to know more about the benefits that Elite Lawyer can provide for your law firm, or if you have questions about how an attorney can be included in our directory, please contact us. Call 833-403-5482 today.

Today, it seems like nearly everything people do creates a digital record. In many cases, this is intentional, such as when a person posts updates on social media. However, multiple other types of information about people’s activities are stored online, such as the purchases they make, the locations they visit, and the websites they use. While online information about most people may not have a significant effect on how they are perceived by others, this issue can be much more consequential for people in certain professions. Attorneys, in particular, can face a great deal of scrutiny, and their online reputation can play a role in the types of cases they take and the clients they serve. To ensure that they are able to maintain professionalism and demonstrate the value they can provide to their clients, lawyers will want to understand their options regarding reputation management.

Addressing Positive and Negative Online Reviews

Currently, many people rely on online reviews when they are researching businesses and service providers, including law firms. Customers or clients may leave reviews on multiple websites, such as Google, Yelp, and Yahoo, along with ratings of between one and five stars. The average rating a law firm has received may appear alongside search results for those who are searching for an attorney. This can often be a key deciding factor for potential clients, affecting whether they choose to visit a law firm’s website or contact a lawyer for help with legal issues.

Online reviews can be a key aspect of search engine optimization (SEO) for a law firm, and attorneys will want to receive as many positive reviews as possible. A high average rating and reviews from clients that describe the benefits an attorney provides to their clients will encourage people to work with them. Unfortunately, this means that negative reviews and low ratings can also have a significant effect on an attorney’s reputation and SEO.

In some cases, a law firm may be able to have negative reviews removed. Since Google and other sites state that reviews must be left by a business’s actual clients, a review may be taken down if an attorney can show it was left by someone other than a client. Reviews may also be removed if they violate a site’s standards, such as by using profane language or linking to a competitor. If a review cannot be removed, other strategies may be used, such as encouraging clients to leave positive reviews that will increase a firm’s average rating or contacting a person, addressing their concerns, and asking them to change or remove a negative review. 

Highlighting Positive Reviews on an Attorney Directory

One way that lawyers can build a positive reputation is through reputable online directories such as Elite Lawyer. To be listed in the Elite Lawyer directory, an attorney must meet certain standards and demonstrate high levels of achievement and excellence. Depending on your profile plan, your Elite Lawyer profile can include a feed of positive reviews left by your clients, which can further demonstrate the value you can provide to people who need your help. To learn more about becoming an Elite Lawyer, contact us today.

Sources:

https://www.ovclawyermarketing.com/online-lawyer-marketing-services/reputation-management

https://www.forbes.com/sites/learnvest/2013/11/20/10-things-you-need-to-know-about-online-reputation-management/?sh=589673e26cbb